Second Nine wasn’t built in a design studio.
It was built on the course, between shots, decisions, and adjustments.
This brand came together through a creative collaboration between two very different but complementary perspectives:
Brian — a competitive golfer with a decade of pro shop experience. Not a tour pro, but the kind of player who understands the game from the inside out: equipment, fit, feel, and the quiet preferences golfers don’t always say out loud.
And Cody — a golfer with an obsessive attention to detail. The kind who will go where no one else does to find a stray ball. The kind who treats every round as a problem to be solved, not just a score to be posted.
Second Nine™ was shaped during real rounds.
On-course strategy changes.
Mid-round realizations.
Locking in bets on the back nine when the round was still undecided.
We talked about what we wore, what we wished we were wearing, and why certain pieces stayed in rotation while others never made it out of the closet again. We paid attention to temperature shifts, layers coming on and off, and what still felt right standing over a shot on 17.
That’s where the brand took form.
The second nine is where rounds reveal who you are.
Where discipline beats momentum.
Where focus matters more than confidence.
That’s the space Second Nine™ lives in.
We didn’t set out to make everything.
We set out to make the right things: pieces that belong on the course when it matters most.
And that’s still how we’re building.
- The Second Nine™ Team